Electronic mail senders with higher-than-average open charges are particularly more likely to depend on supply optimization, A/B-testing, and reactivation campaigns, in line with current analysis from Validity and Demand Metric.

The report was primarily based on knowledge from a survey carried out between June 27 and July 19, 2019, amongst 293 electronic mail entrepreneurs.

Most respondents (57%) report that their bulk electronic mail campaigns have a median open charge of 15% or decrease, with the most important share (27%) reporting a median open charge of between 11% and 15%:


The most well-liked electronic mail optimization tactic utilized by all respondents is personalization (72% use it).

Respondents with a median electronic mail open charge larger than the norm (i.e., these with a median open charge of 16% or larger) usually tend to report utilizing each sort of optimization tactic except for synthetic intelligence:

Respondents with a median open charge larger than the norm are particularly extra more likely to report utilizing electronic mail supply optimization (+18 share factors in contrast with different senders), A/B-testing (+15 share factors), and reactivation campaigns (+10 share factors):

In regards to the analysis: The report was primarily based on knowledge from a survey carried out between June 27 and July 19, 2019, amongst 293 electronic mail entrepreneurs.




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